Some of my clients get overwhelmed when they need to market their business. They know their product or service is in demand, but may not be sure how to get the word out about their business.

I use the K-I-S-S approach (Keep It Simple Silly.) I urge clients to begin simply with smart marketing techniques such as word of mouth. Discuss your business with a trusted friend. Let’s say your product is wine. Discuss with them who you would like your clients will be, and your business short-term and long-term goals. Determine people’s current opinions of your product. People may prefer a drier, less sweet wine. They may not like white wine and prefer red. From this discussion you can determine your product’s strengths and weaknesses.

Using this technique will give you a good idea of your product and how to market it. Get the word out to your neighborhood, gym, a parent’s group or local nursery. Get to know as many people as you can, establish solid relationships with vendors, attend community events and go to your child’s sports functions. You never know what will happen.

Utilize your internet and email tools such as e-mails, Facebook, Twitter and LinkedIn. The more you are prepared, the less costly it will be when you approach a graphic design or marketing firm.

Most importantly, don’t give up. Your business is your livelihood.