Series of Wine labels designed for Bodegas Paso Robles

Recently create eNVy graphic design was asked by Dorothy Schuler, Winemaker of Bodegas Paso Robles, to design labels for her Spanish varietal wines. Dorothy wanted to use the existing artwork, monoprint Cara Bella by her good friend Morse Clary. The background color on each label depicts the flavors in the wine. For example, “Pimenteiro,”  is drenched spice and and black pepper. This combination conjures up a deep purple color.

All of the labels were created with Dorothy’s unique style and privately-owned art pieces in mind. Elite by GM Nameplate out of San Jose, CA provided high-quality labels and accurately matched the color sent from artwork sent electronically. They are one of the leading label printers in the area because of quality, reliability and service.

Visitors to the Bodegas Paso Robles Tasting Room at 729 13th Street in Paso Robles, CA can sample the Graciano, Pimenteiro, Solea, !Viva Yo¡, Galicia, Iberia, Rosado and Doña Blanca.  You might even meet Dorothy.

Some of my clients get overwhelmed when they need to market their business. They know their product or service is in demand, but may not be sure how to get the word out about their business.

I use the K-I-S-S approach (Keep It Simple Silly.) I urge clients to begin simply with smart marketing techniques such as word of mouth. Discuss your business with a trusted friend. Let’s say your product is wine. Discuss with them who you would like your clients will be, and your business short-term and long-term goals. Determine people’s current opinions of your product. People may prefer a drier, less sweet wine. They may not like white wine and prefer red. From this discussion you can determine your product’s strengths and weaknesses.

Using this technique will give you a good idea of your product and how to market it. Get the word out to your neighborhood, gym, a parent’s group or local nursery. Get to know as many people as you can, establish solid relationships with vendors, attend community events and go to your child’s sports functions. You never know what will happen.

Utilize your internet and email tools such as e-mails, Facebook, Twitter and LinkedIn. The more you are prepared, the less costly it will be when you approach a graphic design or marketing firm.

Most importantly, don’t give up. Your business is your livelihood.